The Charge Point Podcast
The Charge Point Podcast is your gateway to the future of EV charging. In each episode, we dive deep into the world of EV infrastructure, offering insights and perspectives from industry leaders, innovators, and the people at the forefront of deploying charging networks. Join us to explore the exciting developments that are accelerating our world towards sustainable mobility. More information about our Mission, Vision and Values here: https://www.flexecharge.com/company/about-us
The Charge Point Podcast
Episode 18 - From kWh to Brand Love: The Role of Marketing in CPO Growth
In this double feature, we explore the power of branding and marketing in the CPO world—how the stories we tell (and how we tell them) are shaping the EV charging experience across Europe.
First, we sit down with Dora Clarke, Head of Marketing at Osprey Charging, one of the UK’s leading rapid charging networks. Dora shares insights on building brand trust, creating consistent user experiences, and why a bold orange charger can go a long way in winning over drivers and landlords alike.
Then, we’re joined by Luís Martins, CMO of Powerdot, who takes us inside their rebranding journey, the importance of simplifying complex ideas, and how marketing evolved from an afterthought to a strategic engine powering expansion across five European countries.
👉 Whether you’re a CPO, a marketer, or just EV-curious, this episode is packed with insights on standing out in an increasingly crowded landscape.
🔗 Guest Links
- Dora Clarke on LinkedIn: https://www.linkedin.com/in/doraclarke/
- Luís Martins on LinkedIn: https://www.linkedin.com/in/luismartins/
- PowerDot’s Podcast – Destination: Charging 🎙️
https://www.destinationchargingpodcast.com
You can get more information on our website.
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