The Charge Point Podcast
The Charge Point Podcast is your gateway to the future of EV charging. In each episode, we dive deep into the world of EV infrastructure, offering insights and perspectives from industry leaders, innovators, and the people at the forefront of deploying charging networks. Join us to explore the exciting developments that are accelerating our world towards sustainable mobility. More information about our Mission, Vision and Values here: https://www.flexecharge.com/company/about-us
The Charge Point Podcast
Episode 19 – Sweden at the Crossroads: What’s Next for EV Charging?
Sweden has long been seen as a European leader in electric mobility—but today, the EV momentum is slowing. With declining EV sales and growing infrastructure pressures, this episode explores what’s happening in a country that was supposed to be leading the charge, and what it means for the future of Charge Point Operators.
In this episode of the Charge Point Podcast:
We speak with two key voices from the Nordic EV scene:
- Rikard Boije Af Gennäs – Partner at Implement Consulting Group
- David Lincoln Blom – Head of Brand, Marketing & Communications at Recharge
What you’ll learn:
🔹 Why EV adoption is slowing in Sweden—and why it matters beyond its borders
🔹 How the “land grab” phase for CPOs is ending, and what replaces it
🔹 Why grid-smart operations, data, and energy intelligence are now essential
🔹 How Recharge is adapting to changing market dynamics and policy landscapes
🔹 The critical role public subsidies play in sustaining EV growth
Key takeaways:
- Rikard shares why CPOs must now shift from growth-at-all-costs to operational excellence—optimizing infrastructure, energy usage, and pricing to stay competitive.
- Lincoln offers an inside look at how Recharge is pivoting—using a more selective, grid-aware strategy while maintaining a strong focus on customer experience and long-term profitability.
Sweden’s EV story isn’t over—it’s evolving.
Join us for a practical and strategic look at what it takes to charge ahead in a maturing, and more complex, EV landscape.
🔌 Subscribe to the Charge Point Podcast for more insights into the tech, business, and policy driving EV charging across Europe.
You can get more information on our website.
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