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The Charge Point Podcast
The Charge Point Podcast is your gateway to the future of EV charging. In each episode, we dive deep into the world of EV infrastructure, offering insights and perspectives from industry leaders, innovators, and the people at the forefront of deploying charging networks. Join us to explore the exciting developments that are accelerating our world towards sustainable mobility. More information about our Mission, Vision and Values here: https://www.flexecharge.com/company/about-us
The Charge Point Podcast
Episode 39 – From Specs to Stories: How CPOs Can Win with Better Marketing
Episode Summary:
In this episode, host Christophe Lephilibert speaks with Theo Reichgelt, founder of the e-mobility-focused marketing agency Next Industry. They dive into the unique challenges and opportunities CPOs face when it comes to marketing and branding — from making technical products relatable, to educating new EV drivers, to convincing site owners of the value of hosting chargers.
Whether you're leading a network, scaling a brand, or just trying to simplify your message in a complex space, this conversation is packed with practical advice and fresh perspective.
About the Guest:
Theo Reichgelt is the founder of Nexxt Industry, a marketing agency specialized in the EV and e-mobility space. With a background that includes working at Allego and supporting dozens of companies across Europe, Theo brings deep experience in turning technical offerings into clear, compelling brands.
🔗 Connect with Theo on LinkedIn
Topics Covered:
- Why branding in e-mobility starts at the charge point
- The common marketing pitfalls CPOs fall into — and how to avoid them
- Educating vs. selling: what new EV drivers really need
- The importance of B2B and B2C messaging for CPOs
- How to simplify complex technical propositions
- Why storytelling is the new differentiator in a specs-driven industry
- The growing role of marketing in the commercial success of CPOs
Related Episode - Episode 18: "Marketing Leaders at CPOs - Building Brands from the Inside"
A great companion to this episode, focused on in-house marketing strategies at CPOs.
🔗 Listen now
Want to learn more about the power of co-located batteries?
Join our free Masterclass on co-located stationary batteries.
In this masterclass, our CTO, Robert Brehm, reveals how intelligent orchestration of co-located batteries and chargers unlocks multiple revenue streams through value stacking. Discover how to move beyond simple grid stability and transform your site into a profit-generating energy hub.
Access the on-demand webinar here: https://www.flexecharge.com/resources/webinars/the-power-of-co-located-batteries-unlocking-the-full-revenue-potential
You can get more information on our website.
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Do you have suggestions for future guests or topics? Reach out to us at hello@flexecharge.com.
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